I've been a little quiet over the last few months. You know, life, it's crazy. But, also, I've been lucky enough to be contracted in the studio at Amart Furniture a couple of days a week. (As well as my part time role in a sensible and stable government job.) This has been a really good opportunity to work in a more commercial setting for a larger company, and I've been learning a lot! Obviously, at Amart Furniture, the key is to make the furniture the hero, and I work alongside a great photographer who is really experienced in this studio setting. I'm usually a little more rustic, boho, freestyle and natural in my approach to styling and photography, so it's been wonderful to broaden my experience. Here's a quick three things I've taken from my work in this space so far.
A brand like Amart has a far reach, and they have established themselves as affordable furniture in the market. To do this as a business, you really have to have some strong guidelines for consistent branding across all your outward platforms. You know Amart by it's navy and red branding colours, logos, stores, advertisements are all framed in these colours. But there is a consistent professionalism to the imagery too. The studio team is constantly trying to ensure this, and we produce great results!
I'm pretty detailed when it comes to the visual, but this has taught me to be even more so. It's easier to get something right in the shot, than to have to photoshop it later. I've really started paying more attention to threads, scuff marks, the way that linen is folded on a bed, how things line up from the POV and lense distortion of the camera. Both the photographer and I err on the side of perfectionsism, so if the way those flowers are leaning is millimetres off where they should be, we'll notice and make sure we take the time to fix it up.
The best creativity really comes out of a set of constraints. If you're a creative person, you know that its really difficult to create when you have a free reign. When you have a brief and certain restrictions around a project, it helps guide where it goes. There aren't that many occasions where we aren't working ONLY with current or future stock to showcase furniture pieces, and let's be honest, it's not all to my personal taste, you have to work with what you've got. This image below however, was a more fun and free project, which was intended for social. There are definitely some differences in styling for catalogue and for social media. The studio manager I work for came up with this wallpaper idea, and we worked together to create a gorgeous out-of-the-box room setting to showcase this desk and chair package.
People often say "that must be such a fun job!" And yes. It is. BUT it's also not as glamourous as you might imagine. I spend a lot of time hauling rugs, homewares, and furniture around, and a surprising amount of time on the ground cleaning the floor or spots off the furniture! I work hard to make sure things are as perfect as they can be, given whatever constraints; time, creative, or otherwise. So if you're a business, brand or project that needs some help with creating amazing visuals and content, please get in touch! It's what I love to do.